Ed. 001 · About
My name's April, I help build things.
FIRST Robotics is a high school robotics competition team. Each team gets six weeks to design, build, and program a robot for that year's challenge. My team focused on accessibility and human-centered automation design. I also mentored a couple of FIRST LEGO League teams, teaching kids to build robots out of Lego and compete in similar challenges.
I graduated from Keene State College in 2014 with a BFA in Web Design and a BFA in Printmaking. In my last year, I led the senior portfolio project team in Web Design, worked as the stone lithography professor's assistant, and held a sculpture fellowship. I did all of that while working nearly full time at the grocery store I'd been at since 2006.
I designed and led frontend development of the Think Green microsite, OWC's LEED Platinum environmental initiative, and led design of the "Connect Everything" digital ad campaign, positioning the USB-C Dock as the hub for creative workflows. Click-through rates grew over 300% while I owned the digital ads. I also designed and developed websites, email campaigns, logos, icons, and product imagery to support e-commerce sales goals.
Made the images and GIFs in support content work in every language and region. I trained the rotating team on GIF-making best practices, drawing on what I'd learned making OWC's digital ads.
Turned research into the tools, documentation, and standards used cross-departmentally. I built things with engineering that got people off the phone faster, took the numbers to leadership, and mentored teammates and partners to support the products into the future.
I product manage AI-powered internal tools zero to one, from first idea to shipped MVP and the roadmap after it, and I run the research that decides what gets built next. Most of it comes down to helping people find the right answer faster.
10+ years working in tech, and the same three questions.
Who is this for.
What's actually in the way.
What can I make with what I've got.